There is a tremendous increase in the demand of content creators. It’s justified too, there are lots of ways content can help the business. However alike guitar, in content writing as well there are several strings attached. Disturbance, even in the single strand, is more than enough to make you sound absurd. Not just that your whole content marketing efforts can go in vain! Thus, to save you from that, we have gathered a list of content writing mistakes.

As said before, though multiple aspects need care, any error from the below list is a sin in content writing. And should not be committed, no matter how you handle the content strategy. So let’s have a look at some biggest writing errors.

Silly Writing Mistakes

With the internet and digital marketing coming into play, the requirement for content has seen a rise like never before. But it demands two things. First, continuity and second utmost creativity. Now, we are left with the crucial task; check grammar and make it a perfect piece.

But, creativity and grammar, at most times, seems to be in personal revenge. So, handling all this becomes an exhaustive task for a creator. What actions are required? Shouldn’t we write creative content, or should we sacrifice grammar?

It is not that simple!

Indeed, none of these options meets the actual need. The need to remain correct and still write engaging content!

While writing this, we found a piece of great information on The Guardian. It perfectly describes the dilemma in this paradigm shift. And the only solution to this is; start modifying the old ways but don’t break the rules.

This way, mistakes will not happen, and in the parallel, great content will take birth. We know, you will agree that not just that biggest writing mistakes create havoc, even the simplest one can ravage the whole marketing plan.

Note: Plagiarism is not acceptable! Because this single mistake is enough to overweight the negatives when compared to all your positive efforts. Moreover, plagiarism can be unintentional as well. Thus, ensure to have a strict policy in this regard and confirm that content is plagiarism-free in all senses.

Playing In The Unknown Territory

Now that’s an exciting part to talk about. We have checked numerous content being published online. And what we found was a vital aspect is being untouched. The entire data is magnificent, and everything is just remarkable. Still, the whole write-up is useless.

Do you know why?

It’s because when the writer was working hard, the very same moment he/she forgot about the ‘Audience’ – the sole reason for which the whole setup is working so long.

What is that?

A sheer murder of content marketing, and death of its purpose. And honestly, we think this is amongst the most common types of writing errors.

Kim Garst, being an author, said well: “Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”

Interestingly we found data revealed by Content Marketing Institute. It shows that Blog & Articles are the most effective way to generate awareness in the first step of the funnel

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That’s good! What is the problem with this? It’s at the core. Because of the reason that more than 75% of organizations fall in or below the “Moderately Successful” category when it comes to demand generation.

This suggests that a significant amount of work in the content marketing segment is failing to reach its ultimate objective, i.e., helping the clients and increasing the number of loyal ones.

What do you think could be the cause?

We consider, in this case, working without knowing the end-audience is playing a chief role in diminishing the success rate.

If you wish the content to work, then make it keeping in mind the audience. This brings up another point.

Research

Yes, research.No, we are not going to Mars!

Then why research?

Because you are dealing with humans.

Literally, this is the answer. You are handling the most dynamic creature on this planet. As no minds work the same way, they don’t demand the same thing.

Here’s is an example!

That’s weird? No, they are expecting it from “Brands”. And this is the prime difference between a Company that sells and a Brand from whom people love to buy.

Sounds good! This demands a trend analysis way before writing.

And not just that, a person-in-charge of content will have to research that the facts being written are from authentic sources. Else, there is a risk of losing credibility of both, the content writer and that of the publisher.

Unresearched content bears tags like worthless and waste. Do you want to carry these with what you produce? We know you don’t. So, never ever go with a content that is not as per the trends and isn’t backed-up sturdy research.

Missing the connect

We know you are amazing at your work. But there’s even more important thing – a clear understanding. What does that mean?

It implies you need to have a connect with whom you are talking to.

Let’s take an example.

You are serving an audience that is least interested in politics. And in storytelling, you often refer to the world’s most prominent political events. These are famous stories, and I’m great at connecting them with the topic.

Sorry, you said you are great! My dear, who will think of the readers. They don’t even like politics. Imagine how they will connect?

It’s simple, they won’t. Readers will hit the back button, the moment they realize the mention of politics.

And on the contrary to take examples of food and sports. They will feel connected, they will start building an image in mind. Eventually, they will end up seeing what you wanted them to.

Isn’t this what content creators should look for!

Exactly, this is not about you. It’s about what readers are interested in. We have to get into the readers’ perspective before framing the content.

It’s not just about reference. It covers everything right from language, demographics, gender, the age to even readers’ hobbies.

In short, try to be the audience to whom you are addressing. Think like the audience, describe as readers would, and it will become easy to make the reader understand the exact depth of your content.

When a creator moves beyond fix writing mistakes horizon and starts considering the use of words and connect, the business starts growing from an undistinguished name to an exemplary brand.

Complete Check & Style

Last in the list but not the least; never ever place it in last when you are creating content.

First, never try to copy the style of any other writer. It would be a blunder rather than a mistake.

How can you write unique content using a borrowed style? 

Obviously, you can take fragments of it but not the entire style. And even those fragments should be modified to fit your personal charm before implication.

Let’s assume you love the way someone creates title.

Now don’t just start creating the title the same way.

• First, analyze the style via reading different titles created by the same author.
• Find out the common trait that sets the base of those intriguing titles.
• Pick that foundation and put your creativity. Imagine the ways you can use it.
• Start working on the ideas and create at least five titles.
• Now pick the best one from it.

Hey! You just created a title in the style you loved. However, you did it in a novel way. That’s what is to be done. Remember, there’s a difference between admiring work and copying it.

Another thing is to reassure. No matter how good you are in writing, never fail to check it twice before the work reaches the audience. Even if you do not find writing mistakes, this act will replenish your confidence.

Make proofreading and fact-checking an integral part of the content writing regime.

The Change

Dear readers, this is it for now! The next time you are ready to create a formidable and exemplary piece of content, ensure that you tick all the boxes.

If you are missing even a single point, consider re-engaging in the process. We insist on it because we know these points help a lot. Remember, there’s no scope to win with content when it’s full of writing mistakes.

We hope that we delivered the information articulately. However, if you think differently, feel free to connect us. We would be happy to hear from you.

Dedicate yourself to content and content will do the rest. Contentgy